Le prince Albert II et Robert Lewandowski
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our history
 

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Our success story began with Antonio Caliendo, the world's first football agent, who managed the professional careers of football legends such as Aldair and Baggio. Thanks to his extensive experience and global vision of football, he launched the "Golden Foot Awards" and created the "Champions Promenade" in Monaco, a unique concept in the world featuring the footprints of the greatest names in international football.

Read more Our four key brands
Golden Foot - Layer

About us


Founded in Monaco in 2001, “Image Promotion Company SAM” represents and promotes football players, offers management services for all product brands and associated clubs, as well as sponsorship, career management and consultancy activities in the field of football.

Our role also extends to the commercial management and advertising promotion of all image rights (including television) relating to footballers. We also organise and promote sporting events. Finally, we manage the “Champions Promenade”, the “Legends Association”, the “Golden Foot Café” and organise the annual “Golden Foot Awards”.

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Golden Foot - Layer Pele award prize

Discover our key brands


Through our international Golden Foot brand, we offer a wide range of services, from football agents to advertising promotion for footballers, career management and football consultancy. Also, we manage the “Champions Promenade”, featuring the footprints of the world’s greatest football players and organise the annual “Golden Foot Awards”, held in Monaco since 2003. Through our association “Golden Foot Legends”, which has a strong humanitarian and social vocation, we propose various projects such as the construction of modular clinics, retirement homes in remote areas and sports facilities using environmental-friendly technologies and materials. Thanks to digital and immersive technologies, we will soon be able to pass on to future generations the stories of those who have left their mark on the world of football through our “Golden Foot Cafe” and the “Champions Promenade” in Monaco.

Our brands

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Events


2023


Golden Foot Legends

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Golden Foot Awards 2022

Golden Foot Awards ceremony celebrating its 20th Anniversary

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2022

Since 2021


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Winners since 2021

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News


  Franz Beckenbauer
International

Franz Beckenbauer sadly passed away yesterday, but he left an eternal mark by leaving his footprints on the Golden Foot Champions Promenade in Monaco.

Newspaper name : Nice-Matin Group

08/01/2024
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EventMonaco

2024, the year Monaco becomes a temple of football?

Newspaper: Monaco-Matin from Groupe Nice-Matin

03/01/2024
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  golden-foot-awards-messi (1)
EuropeEvent

The Golden Foot: The award so tough to win that Lionel Messi still hasn’t won.

Website: givemesport.com

02/01/2024
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  golden-foot-awards-make-key-changes-as-lionel-messi-bids
EuropeEvent

Golden Foot awards make key changes as Lionel Messi bids to complete football once and for all.

Magazine name: Sport Bible

20/12/2023
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  champions-promenade
EventInternationalInterview

New ambitions and agenda for the 21st edition of “Golden Foot Awards” together with a new website.

Magazine name: Nice Matin

05/12/2023
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EventInternationalPress release

Cristiano Ronaldo holds the only award missing from Lionel Messi’s collection.

Lionel Messi has probably won everything there is to win in soccer. Messi’s already huge trophy cabinet…

Magazine name: Sport Manor

02/01/2023
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InternationalMonaco

Did you know? Monaco holds Pele’s footprints… for eternity!

Find out more about the Golden Foot Legends Association, which was launched at the last awards ceremony...

Magazine name: Nice Matin

31/12/2022
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EventInternational

Messi: Lewandowski Beats Argentina Captain to 2022 Golden Foot Trophy

Robert Lewandowski has beaten Lionel Messi to win the 2022 Golden Foot trophy awarded to the world’s…

Magazine name: Sports Brief

23/12/2022
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EuropeEvent

AC Milan Women’s striker Kosovare Asllani has reflected on a special night as she was presented with a prestigious award

Asllani joined the Rossoneri last summer and was awarded the ‘Golden Foot’ last night in the…

Magazine name: Siempre Milan

22/12/2022
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